The word ‘Rumri’ has a ring to it which resonates Indianness, culturally rooted, grace and elegance.

Rumri will be a reflection of ones inner beauty. The brand offers unique, handcrafted pieces that are meant to empower and inspire the wearer, promoting a message of self-love and positivity.

Rujuta Shah is a creative soul who sees the world through a kaleidoscope of colours, forms and textures. The designer in her is always seeking inspiration from the world around her. 

Her happy space is when she is conceptuali, sketching, working hands-on on mockups and prototypes, giving life to the endless ideas in her brain. She always strives to create something that is both beautiful and functional, something that will not only delight the eye but also serve a practical purpose in people's lives.